This blog post will be about how to do a simple Key Word Research on Google & how to use that information to better advertise on search engines. Advertising here refers to PPC which was explained in my earlier blog post.
Search Engine Marketing in Sri Lanka i
s still at an early stage. So one may argue that its an excuse for Sri Lankan web sites & digital activities to perform low in a global scale. But in this blog you can see that these activities are much simpler than we think & one can do most of it by them selves even.
I have done an Ad word research for the product "Hybrid Cars" in Sri Lanka and the results are shown below. You can simply run a key word research using Google AdWords (
https://adwords.google.com/o/KeywordTool) which is a service provided free of charge. You can log in to AdWords using your Gmail Account. And for now you can skip the payment details page and go to Key Word Research Tool in the Tools and Analysis tab. You will get the following screen.
I have set my key word as Hybrid Cars in Sri Lanka - Sri Lanka & the language English as my audience. You can customize this to any product or country/ group of countries/ a specific city or even a specific radius from a location.
Now you can click on search and get the most common key words used in searches and the quantity. From this you can select a few key words to use in optimizing your advertisement. Just select the key words you like from the list and click download.
This is the list of key words I have selected for this example. And now you can create your advertising campaign and draft the advertisement.
You can preapare your campaign by clicking on the Campaigns tab & clicking on new campaign. Here you need to give a name for your campaign and the type of campaign we are now considering is "Search Networks Only". Either you can set your own bids for daily advertising and let Google do it automatically. And when you continue you come to the following screen. I Have selected the Toyota Sri Lanka company for this example.
Here you can draft your advertisement with in the given framework. I have designed a simple advertisement for Prius Cars as an example.
And at down below the example advertisement we can add all the key words we need to optimize this advertisement for. This is shown below.
You can try these basic steps and improve further. For example you can set the boundaries for your key words so that you can do more word specific advertising. Can use numbers, attentive words in the advertisement, etc.
Now Let's see why we need to carry out this process rather than just putting an advertisement or forgetting about PPC.
Considering the example this advertisement will be shown to any person who is searching for our selected key words or a phrase containing these key words. So it is a more targeted way of advertising to individuals who are actively searching for this information.
Also when you consider the cost, creating this is free. and you only pay for the number of clicks you get for the advertisement on search engines. And the Ad will not appear when the daily credit limit is exceeded. So the expenditure is automatically controlled.
Any Sri Lankan or global company can use this PPC advertising in such an easy manner and do more and more targeted advertising to improve the sales and ROI.
Try this out friends. Give me your feedback. Thank you.
Very informative. Thumbs up :)
ReplyDeleteThanks.. :)
ReplyDeleteLooking at your post, I wanted to share some information on bidding and budgets on Adwords. The following quotes are from adwords help:
ReplyDeleteAbout your campaign bidding options-
When many people think of an auction, they often think of a prize being sold for the highest bid. But our ad auction uses both quality and bid to determine your ad's position. So even if your competition bids higher than you, you can still win a higher position -- at a lower price -- with highly relevant keywords and ads. You'll often pay less than your maximum bid, because with the ad auction you pay no more than what's needed to rank higher than the advertiser immediately below you. The amount you pay is called your actual CPC.
Your maximum cost-per-click Max CPC is the highest price you're willing to pay when someone clicks on your ad. With higher bids, your campaign is likely to receive more traffic while spending more money. With lower bids, your campaign is likely to improve its return on investment (ROI), but receive fewer clicks and conversions.
There are two basic bidding options (for advanced details, see Determining a bid option based on your goals):
Manual bidding: This is the default option to let you manage your maximum CPC bids yourself. You can set bids at the ad group level, or for individual keywords.
Automatic bidding: If you're new to AdWords (or if you're busy), we recommend this option. All you have to do is set a daily budget, and the AdWords system manages your bids for you, to bring you the most clicks possible within your budget.
With manual bidding, your ad group's Default bid amount will be applied to all keywords in your new campaign's ad group. You may change your bid amount at any time. You also may change this value for individual keywords via the Max CPC column on the Keywords tab.
Thank you Nesh.. That's very useful.. :)
ReplyDeleteVery Nice Post. It is really amazing for us. Thanks a lot for sharing this .
ReplyDeletePay Per Click Services
Wonderful share about the benefits of PPC advertising. There are various PPC advertisement platforms in existence but my favorite is Adwords. It provides high revenues and I too have hired the Google Adwords Management team for my blog.
ReplyDelete