Power of Video - Power of Youtube

In media there are several forms such as print, Radio, TV, Digital & each of them are able to deliver one or more forms as images, sound, video. But today Digital has been able to deliver all these forms including word of mouth.

Many of you would simply search online for any of the day to day information requirement. Most are used to resorting to sites such as Wikipedia. But still the fact remains that we like to watch a video much more than we prefer to read an article. The sounds, colors, motions combined give a very unique and memorable experience. Therefore we retain more memories in this format as well. Most of you may not remember the date Neil Armstrong set foot on the moon. But everyone of you will remember that video, the saying "one small step for a man, one giant leap for mankind".

So you can see the power of this combined media against others.

Youtube is very popular among the web communities today. There are many who depend on Youtube for daily news and updates around the world. There are various companies and people who became world renowned purely through Youtube. A very good example would be Psy and his Gangnam style video.

But the most popular videos are not only expensive music videos and commercials. As you can see there are many kinds of videos in the top list.

Home movies, amateur videography has a raw entertainment that can not be expresses in any other kind of format. In Youtube you can see the videos of mistakes become hits. A single persons words changing entire nations.

Many companies today have identified this power and are correctly utilizing this facility. What you need to understand is that Youtube is a free service and with just a camera phone and an internet connection one person can change the world of billions.

Below are some popular and successful Youtube video campaigns done by several organizations.

True that there is a very strong & long thought process behind these campaigns. But these are not done by spending millions & the effect it creates is worth much much more than that.

Below is a campaign done by Google & this shows the power of search in a very nice way that would normally take pages to write.

The following is a video you all may remember. It created great consumer interest with its innovation & simplisity.

Although these are campaigns done by various companies, you don't need that to make a popular video. All you need is a good idea and the innovativeness.  Youtube is a place where popularity depends on what you do & not how much you spend. This is a great tool for small organizations to create awareness as well as for large organizations to be innovative.

Here is a small video taken by an individual that went viral.

 

Do share your views on Youtube. Thanks. :)