Use of Display Banner Ads in Sri Lanka

The modern world is a world based on Digital. The customers, companies, politicians, votes, terrorists, & every other kind is online today.

With this fact in mind many global companies have allocated a considerable amount of money for advertising on the web. This is done through Google Display Network. It is an easy access tool available for anyone to design and post their Banner Advertisements.

In a global scale many organization try to add something different to their banner ads, or target them so precisely that they do eventually get a better return from this investment. This is mainly because the effectiveness of simple banner ads are very low. When was the last time you clicked on a banner on a web site?

So what does Google Display Network do? Mainly it helps to develop & target advertisements on websites to create awareness, repeatedly remind the product and generate more sales. But all this depends on how and what you do as your campaign.

Re-targeting is a very useful tool provided by this system. What it does is, it observes consumer behavior through the websites they visit & once they visit a specific web site it drops a cookie on their machines. Then in future Google is able to display your advertisement on every website that person visits. This helps to constantly remind a potential customer with your product to create an actual sale.

Below shown is a part of the advertising space of a popular local website.

As you can see, although there are some colorful and attractive ads the whole space is cluttered and you will need a few minutes to separately understand the Ads even. But how many of you would spend time to separate Ads when you are not even looking at them.

This is the easier to do way of banner Ads. True it takes some skill to make the creative, but you can create an interesting banner Ad by being totally creative. Not just some attractive colors & modles.

Below is an amazing banner Ad campaign carried out by a Cruise Company. Watch the video & you will see the extent to which you can bend the reality to give a novel & memorable experience to users & create a lasting name for the company.

This is the level is should be. But we are still in the above mentioned basic stage. It doesn't take a genius to develop this. All it takes is the willingness to be creative & unique.

Hope to see us developed to this level in near future. Do share your thoughts.